When you start buying specific wines because you like them, you start buying wine by the case, because, well, you're going to drink it, eventually, and it's cheaper by the case. Now, me, for instance, I found a Washington Shiraz I liked very much indeed, and then I found a Riesling, and a Gewürztraminer . . .
Before you know it, instead of a couple of bottles in a cupboard, and an opened bottle in the 'fridge, you've got 36 bottles of wine.
They won't all fit in the cupboard, and there's no sense in putting a Shiraz in the fridge, and so you start thinking about what to do with all your lovely wine. Now, oenophiles will buy wines with the intent of keeping it until it "ages," and "develops," for several years—but they're also buying wines that are upwards of $25.00 a bottle.
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